LitCentral Inc. is a privately held corporation established in 2005 by co-founders Robin Hillary and Michelle McCarthy. Its revolutionary software was created by members of the Hollywood screenwriting community when its founders and early partners realized the large need within the entertainment industry for an innovative solution to a complex problem.

LitCentral provides script management and development services to the entertainment industry at large - from writers to agents, production companies to studios, and ultimately movie-goers. LitCentral is changing the way screenplays are communicated, collaborated and covered.

After receiving her M.F.A. from Loyola Marymount University in screenwriting, LitCentral’s co-founder, Robin Hillary signed with one of the top three entertainment agencies. When her agent moved on, Robin was in possession of two key valuables: her personal screenplays and a collection of antique typewriters, worth thousands of dollars. Without an agent, she found herself in the all-too-common territory of marketing her talents to Hollywood on her own.

Using creative marketing to stand apart from the thousands of query letters that pour into production companies, Robin anchored 100-year old typewriters to the bottom of boxes. Rolling her query letters inside the carriages, she sent her cherished collection to over 25 development executives and A-list actors whom she envisioned in her screenplays. All but three recipients kept the typewriters and responded favorably…but still, no sale.

In and out of pitch meetings, Robin noticed the lack of technology in the submission and development process. Writers had embraced technology (i.e. Final Draft, Movie Magic) to increase their productivity, but the industry had continued its antiquated ways of managing and analyzing screenplays - creating a bottleneck in the entertainment industry. There were too many scripts and not enough hours in the day for agents and producers to receive and analyze them.

In addition, the quality of coverage she was receiving was so ambiguous that it was difficult to understand how to improve upon her material. She knew there had to be a better way.